Toronto Auto Show: Is It Worth the Money to Visit

The 2024 Canadian International AutoShow is officially underway, running from February 16 to 25, 2024. Is it worth spending $26 for an adult ticket to visit this Toronto AutoShow? Although I personally feel that the number of brands attending this AutoShow is not as extensive as others, I still find there are interesting and unexpected vehicles to discover.

Canadian International Auto Show

How to Get Discounted Toronto AutoShow Tickets

I attend the Toronto AutoShow almost every year, with the exception of the COVID-19 years. If you are planning to go, I highly recommend purchasing your ticket online to enjoy a 10% discount compared to buying at the event. If you subscribe to the AutoShow emails, you can secure up to a 25% discount before January 1, 2024. Another way to pay less is to come on the Super Tuesday (Feb 20, 2024), the admission fee is $15 for adult. 

Contests at the Toronto AutoShow

Win a New 2024 Subaru Solterra AWD

Like in previous years, attendees can enter contests by various car brands to win prizes ranging from cash/gift cards to actual vehicles. The biggest contest, hosted by The Toronto Star, offers a chance to win a new 2024 Subaru Solterra AWD. Unfortunately, you will need to be present at the show to enter. Eligibility requires being an Ontario resident over 18 years old with a valid driver’s license.

Toronto auto show contest

Win a Vehicle from Chrysler, Dodge, Fiat, Jeep, or Ram

For a chance to win a vehicle from these brands without attending the AutoShow in person, check out the QR code below or click here. The “Win Your Wheels” contest runs from January 4 to December 31, 2024, and is open to Canadian residents of majority age.

Toronto auto show contest


Win Cash or Gift Cards

Although winning cash and gift cards may not seem as exciting as winning a car, these prizes can still contribute towards your next vehicle purchase. Scan the QR code below for more contest details.

Toronto auto show contest Toronto auto show contest

Exciting Activities at the Toronto AutoShow

The most thrilling activity this year is undoubtedly the Camp Jeep experience. Attendees can navigate a Trail Rated, man-made, off-road course alongside professional 4×4 drivers, showcasing the legendary capabilities of Jeep vehicles. The 20,000 square-foot exhibit includes five obstacles demonstrating the Jeep vehicles’ ground clearance, traction, stability, articulation, breakover, off-camber, and suspension travel capabilities.

Toronto auto show camp jeep

What is Different from Last Year?

I totally understand that many have expressed disappointment over the limited brand presence at the Toronto AutoShow. Despite missing brands like Mercedes Benz, Audi, Volkswagen, and Honda, and only one BMW model displayed, the XM, there are still “must-see” exhibits.

Ferrari Official Dealer

In this section, you can see Ferraris from different time periods. The lineup includes the 288 GTO from 1984, the F40 from 1991, the famous Enzo from 2003, the 365/4 GTB Daytona from 1971, the 328 GTS from 1988, and, of course, the latest 296 Challenge from 2024.

Ferri 1991 F40

Hummer EV

The Hummer EV is the latest electric SUV from Hummer. I haven’t seen a single one on the streets yet. While it’s not exactly similar to the Tesla Cybertruck, it represents a future possibility for off-road SUVs in terms of design and functionality.

hummar hev

The New Toyota Land Cruiser

I won’t lie, this is the main reason and motivation for me to attend the Toronto AutoShow this year. It is incredibly exciting to see Toyota decide to bring the legendary Land Cruiser back to the market. Unfortunately, I can not find any information about the suggested price, but given Toyota’s recent price increases, this one will not be cheap.

2025 Toyota Land Cruiser

Luxury Cars to Dream Of

As with any AutoShow, the luxury car section is a dream for many, featuring Pagani, electric Rolls Royces, Rimacs, Bugattis, and more. Do not miss this section before you leave!

paganitoronto autoshow Bugatti Toronto auto show rolls royce

Useful Links

Other Contests that you may be interested in

Want to visite more autoshow? No problem, check out the Cleveland Autoshow. Cleveland Autoshow will be held from February 23 to March 3, 2024 at I-X CENTER Cleveland.

Final Thoughts

Deciding whether the Toronto AutoShow is worth the visit is challenging, given the notable absence of many great car brands. However, I personally enjoy returning each year as there is always something new to explore. What are your thoughts on the show? Comment below to share your views!


Hi, my name is Lesley. I'm passionate about finding great shopping deals, baking tasty treats, and enjoying the great outdoors.

Written By
Hi, my name is Lesley. I'm passionate about finding great shopping deals, baking tasty treats, and enjoying the great outdoors.
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